Local Business Listings Setup & Optimization
Boost your local online presence through
optimization of your business listings
What are local business listings?
Local business listings are the modern day Yellow Pages. What was historically a printed book delivered to your doorstep is now an online directory delivered to your desktop (or mobile device). Every day, consumers search local business listings to find a specific business category in a specific location. There are hundreds of online directories where local business owners have the opportunity to create free business listings. Among the most popular directories are Google, Bing, Yahoo!, Yelp, and of course, YellowPages.com. Your local business listing is an online profile that contains your business name, business category, address, phone number, email address, website address, business hours, and other details. With Google listings, specifically, your profile also generates a map listing and creates a platform to collect customer reviews to build your online authority.
Why are local business listings important to my business?
The purpose of creating local listings is to make your business visible on the Internet. When a consumer searches for your product or service from within one of the key directories, you want to secure your place on the list of search results. Each new listing you create increases your chances of being found by customers. At the same time, many of the local business indexes share data with each other. Thus, the more places you are listed and the more visible you are, the more these indexes trust the accuracy of your business data—increasing your chances of ranking well in local searches.
How do I get listed on the major directories?
It is up to the individual business owner to register or claim their business listing with each of the online directories. For a brand new business, you will need to register your business with each directory to get included in the listing for your business category. For an established business, you may have an existing listing that needs to be claimed in order to take ownership of it and activate editing capabilities on the listing to complete your profile.