Monthly Analytics, Reporting & Strategy

Do you have a clear sense of what’s working and what’s not on your website? Is your website traffic increasing or decreasing month-to-month? Do you know why?

We can track a variety of metrics to help you be more efficient with your online marketing efforts. For example, where is your traffic coming from, which social media channels are driving the most traffic to your site, which pages are most visited, and which pages are causing the user to exit the site? Are people reading your blogs and watching your videos? Which ones are most popular? Reviewing and analyzing these metrics can help us develop a strategy to fine tune your website and make it work harder for you to achieve results. Our monthly analytics reports provide a roadmap for content enhancements and SEO adjustments to keep your website fresh and engaging.

We consult a variety of both free and paid analytics tools, including Google Analytics, to compile and analyze a host of valuable metrics about your website performance. From there we can produce an actionable monthly SEO strategy and deliver competitor intelligence based on the analytics reports.

Monthly analytics reports may include the following metrics:

Website Traffic

    1. Traffic counts and trends
    2. Channel delivery (Organic, Direct, Referral, Social, Email, Pay-Per-Click, etc.)
    3. Website referral sources
    4. Social media referrals
    5. Email campaign referrals
    6. Blog engagement
    7. Video engagement
    8. Document downloads (ie: PDFs)
    9. User behavior (ie: most viewed pages, pages per session, average session duration, exit page)
    10. User demographics and geography

Keyword Analysis

    1. Monitor rank position trending over time for specific keywords; recommend solutions for improvement
    2. Compile a list of relevant keywords with high search volume; suggest new website content
    3. Identify and assess online competitors; analyze their strengths and weaknesses

 

If you would like more clarity on your website’s performance, give us a call today to get started with monthly analytics, reporting and strategy.

503-737-4470

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