BAKERPEDIA

Design, SEO, Monthly Analytics, Content Marketing, Hosting Solutions

Project:

BAKERpedia provides baking science information and resources targeted to commercial bakers across the globe. They approached us to create an SEO strategy to increase online visibility for their website and build Google authority across search results.

Goal:

Increase BAKERpedia’s rank position in organic search results for targeted keywords related to commercial baking.

Solution:

  • Design & develop new website for improved mobile-friendliness and an updated look
  • Implement SEO strategy for 500+ page website
  • Remodel site structure and URL naming for stronger SEO
  • Develop project management/strategy
  • Optimize back end for search, related links, alpha listings
  • Implemented tag system currently being used; streamline process
  • Develop internal search function, through tagging system
  • Optimize website traffic; implement global caching to reduce server page load time
  • Implement a third-party ad server platform to manage display advertising and create new revenue opportunities
  • Provide sales strategy consulting for sponsored display ads
  • Produce monthly analytics reporting and strategy
  • Provide consulting on CPC advertising\
  • Create a disaster recovery plan

Website: https://www.bakerpedia.com